Keynote: Competing With Disruptive Innovation
As the head of Open Innovation at General Motors, Ted knows that staying ahead of your competition and top of mind for your customers comes down to one thing: Innovation.
We’ve planned a power-packed agenda featuring some of the industry’s top thought leaders. The workshops are listed below, check out who you can interact with at the event.
Vital Topics for Your Dealership’s Success
Improving Performance Through People
Everything in your dealership comes down to one thing, your people. Learn how dealers are leveraging technology, process and rewards programs to maximize engagement and performance of their teams.
Getting the Most From Your Vendor Relationships
Do you have the right technology stack? Are you leveraging your vendor relationships? Discover best practices for evaluating your current vendors and consistent ways to measure their performance for your dealership.
Truth Metrics: Knowing How and What to Measure
Since the “big data” explosion there is no shortage of dashboards and ways to measure your dealership, but which ones are the most important? Join this debate of what metrics you need to measure and which ones to ignore.
Leveraging Video to Engage Your Customers
Video is key to customer engagement with more people than ever relying on the medium to get information and learn about your brand. Learn from essentials to video strategies from dealers who have already succeeded.
Pragmatic Fixed Ops Growth
Learn strategies that are driving new growth in Fixed Ops customer growth. Hear dealers discuss their strategy decisions of focusing on new customer acquisition or retention and which approaches are winning.
Marketing Mix - Finding the Perfect Brew
Getting the perfect marketing brew comes down to understanding your customers and adding the perfect ingredients to get the optimal results. Learn how other dealers are successfuly mixing social, traditional, database and other marketing mediums.
Monday, July 17
|4:15p-5:15p||General Session | Jared Hamilton – CEO|
Tuesday, July 18
|9:15a-10:15a||General Session | Dealer Panel|
-Improving Performance Through People
-Getting the Most From Your Vendor Ratings
-Truth Metrics: Knowing How and What to Measure
-Leveraging Video to Engage Your Customers
-Pragmatic Fixed Ops Growth
-Marketing Mix – Finding the Perfect Brew
|3:15p-4:00p||Keynote | Ted Graham|
|4:15p-5:15p||Closing Wine and Cheese|
Canadian Dealer Forum is one of the top environments for growth in all of Canadian Auto. Out of all your options this year, you’ll find the greatest value for your time away from the dealership at CDF.
Successful and motivating expert speakers show you step-by-step how to engage with the most actionable strategies and insights specifically for Canada’s Automotive Retail Industry.
CDF has the speakers and workshops for all the different positions of dealer leadership, and is the ideal place to make lasting friendships and connections with your peers.
- Dealer Principals and General Managers
- Dealership Executive Teams
- Department Managers
- Fixed Ops / Internet Sales Directors
- 20 Group Members