Canadian Dealer Forum

Join us July 17-18, 2017 | Calgary, Hyatt Regency

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Ted Graham

Keynote: Competing With Disruptive Innovation
As the head of Open Innovation at General Motors, Ted knows that staying ahead of your competition and top of mind for your customers comes down to one thing: Innovation.

Workshop Speakers

We’ve planned a power-packed agenda featuring some of the industry’s top thought leaders. The workshops are listed below, check out who you can interact with at the event.

Vital Topics for Your Dealership’s Success

Be part of the conversation with an exclusive group of innovative dealers to address the toughest challenges in the industry.

Improving Performance Through People

Everything in your dealership comes down to one thing, your people. Learn how dealers are leveraging technology, process and rewards programs to maximize engagement and performance of their teams.

Getting the Most From Your Vendor Relationships

Do you have the right technology stack? Are you leveraging your vendor relationships? Discover best practices for evaluating your current vendors and consistent ways to measure their performance for your dealership.

Truth Metrics: Knowing How and What to Measure

Since the “big data” explosion there is no shortage of dashboards and ways to measure your dealership, but which ones are the most important? Join this debate of what metrics you need to measure and which ones to ignore.

Leveraging Video to Engage Your Customers

Video is key to customer engagement with more people than ever relying on the medium to get information and learn about your brand. Learn from essentials to video strategies from dealers who have already succeeded.

Pragmatic Fixed Ops Growth

Learn strategies that are driving new growth in Fixed Ops customer growth. Hear dealers discuss their strategy decisions of focusing on new customer acquisition or retention and which approaches are winning.

Marketing Mix - Finding the Perfect Brew

Getting the perfect marketing brew comes down to understanding your customers and adding the perfect ingredients to get the optimal results. Learn how other dealers are successfuly mixing social, traditional, database and other marketing mediums.

Who's Attending

Canadian Dealer Forum is one of the top environments for growth in all of Canadian Auto. Out of all your options this year, you’ll find the greatest value for your time away from the dealership at CDF.

Successful and motivating expert speakers show you step-by-step how to engage with the most actionable strategies and insights specifically for Canada’s Automotive Retail Industry.

CDF has the speakers and workshops for all the different positions of dealer leadership, and is the ideal place to make lasting friendships and connections with your peers.

  • Dealer Principals and General Managers
  • Dealership Executive Teams
  • Department Managers
  • Fixed Ops / Internet Sales Directors
  • 20 Group Members
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