Canadian Dealer Forum

Thank you for another excellent year!
Join us in 2017


Join the Conversations Innovating
Dealer Operations

Be part of industry-shifting insight from world-class speakers for addressing the top issues facing Canadian dealers. The Canadian Dealer Forum is a gathering of the most progressive dealers in Canada to connect on the high-level direction for automotive retail, learn what those changes mean and how to drive the industry forward.

Leading Dealer Insight

The DrivingSales Canadian Dealer Forum is the exclusive automotive event in Canada, laser-focused on dealers and cutting-edge dealership operations through a venue for executive teams to collaboratively learn, become inspired, and take away actionable plans.

Connect With Progressive Leaders

The forum is packed with movement and innovation by mingling genius professionals from outside the auto industry with those within automotive. The program will inspire you and leave you with a strategic plan to drive measurable results at your store.

Real World Application

The Canadian Dealer Forum was designed to be a very practical conference – a true forum where dealership executive teams can create an actionable business plan. Topics and speakers are selected for Canadian dealers, by Canadian dealers. This ensures timely, relevant topics and the highest quality speakers designed for Canadians.

Featured Speakers

Dan Waldschmidt

Best Selling Author and Consultant

Dan helps ordinary people and good companies achieve extraordinary results. Hear what obstacles you need to get out of the way to lead your team to new heights. Inspire your team to achieve what they think they can’t.

Jared Hamilton

Dealer, Founder and CEO of DrivingSales

What is the solution to the biggest dilemma facing the auto industry? Strap yourself in and get ready for some fast talking as Jared delves into the retail automotive industry and maps a strategy forward to success.

Dr. Kate White

Professor, University of British Colombia

How do social influence impacts consumer decisions and choices? From social media to social perception find out how perception is impacting your bottom line. Hear the most recent results from Dr. White’s award winning research on the modern buyer.

Andrew Assad

Strategy & Insights Manager for Auto, Google Canada

The Canadian auto buyer continues to change, as does the car buying landscape. Join us as we explore Google Canada’s Think Auto research, and examine how car buyers buy, what they use to research and most importantly, what should dealers do to close the sale.


Monday, June 20

2:30p Dot 0.125_ Registration Open
4p-4:10p Dot 0.125_ Opening Remarks | Ron Henson – Emcee
4:10p-5:15p Dot 0.125_ General Session | Jared Hamilton – CEO
5:15p-7p Dot 0.125_ Opening Reception

Tuesday, June 21

8:00a Dot 0.125_ Registration Open
8:00a-9:00a Dot 0.125_ Breakfast
9:00a-9:15a Dot 0.125_ Opening Remarks | Ron Henson – Emcee
9:15a-9:50a Dot 0.125_ General Session | Kate White – UBC Professor
9:50a-10:30a Dot 0.125_ General Session | Dan Waldschimdt – Best-Selling Author
10:30a-11a Dot 0.125_ Morning Break
11a-11:45a Dot 0.125_ Breakout Sessions – 1Trish Rowsell – Fixed Ops Buyology | Pinnacle 3

Rick Johnston – Pricing and Payments – Behavioral Economics | Shaughnessy 1

Sam Rizek – Integrating Data to Drive Profitability | Shaughnessy 2

11:45a-12:30p Dot 0.125_ Breakout Session – 2Chris Reed – The Ultimate Competitive Advantage | Pinnacle 3

Jeff Sterns – You CAN Sell to Millennials | Shaughnessy 1

Paul Potratz – The Facts of What Motivates Canadian Shoppers to Purchase | Shaughnessy 2

12:30p-1:30p Dot 0.125_ Lunch – Book Signing: Dan Waldschimdt
1:30p-2:15p Dot 0.125_ Breakout Session – 3Don Crawford – Oh the Dollars We Waster | Pinnacle 3

Ian Cruickshank – Digital Marketer’s Survival Guide | Shaughnessy 1

Todd Marcelle – Reinventing the Car Sales Experience | Shaughnessy 2

2:15p-2:50p Dot 0.125_ General Session | Andrew Assad – Google, Canada Auto
2:50p-3p Dot 0.125_ Closing Remarks | Ron Henson – Emcee

Who's Attending

Canadian Dealer Forum is one of the top environments for growth in all of Canadian Auto. Out of all your options this year, you’ll find the greatest value for your time away from the dealership at CDF.

Successful and motivating expert speakers show you step-by-step how to engage with the most actionable strategies and insights specifically for Canada’s Automotive Retail Industry.

CDF has the speakers and workshops for all the different positions of dealer leadership, and is the ideal place to make lasting friendships and connections with your peers.

  • Dealer Principals and General Managers
  • Dealership Executive Teams
  • Department Managers
  • Fixed Ops / Internet Sales Directors
  • 20 Group Members